I remember the first Natural Cures book. I thought there were some good ideas, but a lot of the rest of it seemed borderline paranoid and wierd. Glad to see it's just gotten worse.

500 calories a day? YIKES.

When will people learn that there is no easy answer to weight loss. It's sad that he (Kevin) makes money off of others.

Look, give the guy credit, he has created the perfect scam:

1. Offer something everyone wants.
2. Make it IMPOSSIBLE to follow the plan.
3. When the victim, er, customer fails, blame him/her.

FAT IS A HARD LIFE TO LIVE AND IT IS VERY SAD THAT HE PRAYS ON THAT IF YOU WANT TO LOSS WEIGHT YOU HAVE TO MAKE YOUR OWN DIET AND EXERCISE ROUTINE AND STICK WITH IT THERE IS NO EASY ANSWER

Yeah, Kevin has been pushing every snake oil remedy under the sun. Finally he smartened up and started printing books which is protected by the first amendment. But surprise surprise, if you order the book online you will also get charged for a monthly newsletter.

who cares !

With all the “diet pills” & “diet books” in the market that make false or misleading claims, why is Kevin being pursued so vigorously. Could it have anything to do with the influential Pharmaceutical companies?

My sister tried this "diet". I can't even begin to tell you how AWFUL she looked. For one, after 2 weeks she still hadn't lost a pound and her normally clear skin was all broken out and she had fever blisters on her lips.... If that is what it takes to be "thin"...I'll be fat thank you.

One pound = 3500 calories. Eat 500 less per day than you burn for seven days and you lose one pound that week. Eat 1000 calories more per day than you burn and you'll gain two pounds. It's just too bad we are so much better at addition than subtraction.

Um, Dave? Just about everyone makes money off of others. If we didn't we'd all toil in our gardens hoping to raise enough food to survive of the winter. Making money off of others is the cornerstone of civilization. As for the gullible? We can't be everybody's mommy and prevent them from spending their money unwisely. After people do it enough they learn their lesson - and if they don't, nothing the government can do will stop them from making bad financial decisions.

Kevin Trudeau is a LOSER!! I accidentally happened onto one of his late night hypes when he was pushing coral calcium. I about laughed my socks off at the silliness of it all until I realized that people were really going to take him seriously and shell out a lot of money. The horsedrawn wagon and the bottle with the cork in it is gone, but the "tonic" salesman lives on.

Why doesn't your article mention the time he spent in Prison?

"Could it have anything to do with the influential Pharmaceutical companies?"

He's easily the most visible of these charlatans doing this stuff - that's why he's attracting attention, not because of some conspiracy. Like some huge company is really worried about a guy on late night infomercials...

Why doesn't your article mention the time he spent in Prison?

The guy is a snake oil salesman who's been pushing the limits of law and violating the spirit of consumer protection for years. It's not that his books mislead - in fact most of the information he shares is public domain and freely available online (though much of it is little more than folk remedies and wives tales). It's that he fearmongers in his informercials, vilifying traditional medicine and claiming he's cracked the system for the benefit of all. And that's what gets the FTC's attention. As it rightly should. He scares people into buying his books. What they then discover though is the books are really only a teaser themselves. The "complete" information is really only available through a pricey subscription to his website. And on and on. Maybe its time for Trudeau to see the inside of a cell. Or at least a hefty fine. It's clear to me that Trudeau's true motivation isn't better health - its bigger personal profit.

Trudeau is sadly, a smart con artist. And a wealthy one at that. The phrase that comes to mind is "caveat emptor". Are we all that dumb that we can't bring ourselves to change the channel when he's hawking his wares?

My mom is reading this book right now, and is trying out the diet. I told her this guy is probably full of it, and it seems the FTC thinks so, as well. I'll probably read the book out of curiosity just to see what this quack says. If nothing else, he convinced my mom to try organic foods, so if nothing else this nut job is getting people to try healthier foods. I can't knock him for that.

I bought the book and OMG noone could be expected to do this plan which includes 5 to 15 colon cleansing in the first 30 days and taking a deludge of products which by the way you buy through websites he lists in the book, think he takes a cut of those profits?? In the infomercial he also states there is 1 magic product to use, that is a complete, out and out lie. I will never buy any of his books again!!

Other than the obvious problems with a 500-cal-a-day diet, it causes your body to go into starvation mode, thereby making it hoard anything you eat even more. So your metabolism goes down. People would rather do anything than eat less and get up and move. It never ceases to amaze me the quackery that they'll believe to avoid common sense.

I'm amazed that this guy continues to scam people with his false promises. I recall years ago ( as the article stated) that he was sued by the government for the same type of thing. It is ever so true "Let the Buyer Beware" or "fool me once shame on you, fool me twice shame on me" or "if it sounds to good to be true then is probably isn't"

Well..it nice to see such balance in your choice of who you're going to show here!
Kevin Trudeau is a consumer advocate hero and his way of looking at health and remeidies is truly advantageous to the American public.
But I guess the sheepish people that trust in the FDA, FTC, American Medical Association, ect....deserve what you get.
Take your meds...see where it gets you...or...at least..try the natural approach..and be smart about what you put in your body!

intense workouts and good eating habits are the only way to stay in good shape!!!!!!!!!!!!

Face it!!! This guys a 'quack'!! For one, this guy is not a physician, or a dietician. How could he possibly give reliable nutritional advice to John Q. Public. Ya, I say take'em to court and sue his ass flat. He's rippin' off the fat, elderly and naive.

Looks like a lot of fake remarks here..and people who love to consume all the bad things and have to justify it by slamming a man who has helped millions of people get healthier and save their bodies from the ravages of pharmacueutical drugs. Go ahead folks, take your Ambien, Cialis, Viagra, and all the rest, and watch your bodies fail from the side effects!

It's about time they went after this charlatan again. What I wonder is why the FDA doesn't step in on similar cases. Maybe the FTC was the right organization for this job, but the FDA should be swooping down like hawks on the makers of "homeopathic" medicines and other equally worthless potions (think about so-called male enhancement pills!) Anyway, as long as this country is populated with people who have no critical thinking skills, infomercials will continue to dominate the airwaves, con men/women will continue to get richer, and millions more will be duped over and over again.

Wonder why they are always after Trudeau? There is alot of worse junk out there?

I recall first seeing this huckster a few years ago, pushing a book about improving one's memory. It was obvious hype and oversell, but at least served to lock his face into MY memory. Now whenever I'm channel surfing and come across his smug mug, it's a no-brainer - surf on! I see he's still at it, but why not? The penalties levied thus far are just factored into the cost of doing business. Until and unless the FTC puts a big enough hurt on him he'll be back, like a fungus.

Snake oil salemen never went extinct, they mutated into guys like this. Too bad it's illegal these days to tar and feather 'em and the FTC can't keep up with it all (I know, let's have another tax cut! Look what it did for the FDA and FEMA).

Unfortunately, too many of us remain gullible to an easy way out, even if it's against our better judgement. I've seen it in my own family, with the coral calcium for example. Sounds exotic, easy, and I saw it on TV so it must be good, right? Caveat Emptor!

Add one more facet to Mr. Trudeau's racket: claim you are the victim of conspiracy. In his book on natural cures, he spends quite a bit of time crying the blues because of his legal troubles with the feds. While some of his advice was useful, it was/is common knowledge to anyone who has looked into natural health.

Ahhh ignorance is bliss is it not? The only SCAM going on here is this article and Bob Sullivan himself. I've read the book, done atleast 20% of what is reccomended and I'm feeling better every day. I would suggest before youo believe anything of what this columnist has to say, much less the FTC, is look into it for yourself... if not enjoy your "Blue Pill" experience.

This guy is on TV somewhere 24 hours, last night he was on 2 stations at the same time!! He is a fraud-Why is he not in jail for bilking people of money-His only real profession is Poker Scam. He served time in prison for his part in a credit card scam.
In a recent lawsuit the FTC made Kevin Trudeau pay thousands in consumer redress. Many consumers of Kevin's false products have gotten back their money that they have spent on his products.
Finally the FTC had enough of the Kevin Trudeau fraud and proceeded to fine Kevin Trudeau two million dollars for making fraudulent claims about a health product. AS well as the fine the FTC has also banned him from appearing on TV to promote his lies.

IF YOU CONTACT THE SERVICE THAT HANDLES HIS CALLS AND COMPLAIN THEY WOULD BE FORCED TO STOP HANDLING THESE CLAIMS. I CAN SAY FROM A PERSONAL POSITION THE OPERATORS DON'T LIKE THIS GUYS STUFF EITHER BUT ITS THERE JOB TO TAKE THE CUSTOMER CALLS AND WE CAN'T INFORM THE CUSTOMER. OF EXAMPLE WE CANT TELL THE CUSTOMER THAT THE BOOKS ARE CHEAPER AT WALMART AND THE STORE CALLED " AS YOU SEE ON TV"

The following google search "lose fat easily" registered a whopping 5 thousand entries. Its hillarious that the FTC finds time to pick on one of them that isn't registered as a subsidiary of any of the major drug companies. corporations suck

I bought this book and read it, but thought it was the stupidest thing I have ever read - save your money. DO not buy the book

Do the stations who continually air (and profit from) his misleading informercials have any responsibility?

a fool and his money.eat less walk more.( I got the easy part done) :) only if knowing was the same as doing.

If people are ignorant enough to believe this stuff, they deserve what they get. I do however, support his right to free speech even though I do not agree with what he says. We don't need the FDA or any other government agency infringing on Kevin's or anyone elses constitutional rights.

The biggest issue this article does not address is that fact that Kevin is a con-artist, a twice-convicted felon. He is just doing his latest, in a very long series, of cons aimed at unwitting and/or desperate victims. He is probably violating a couple of restriction orders from previous run-ins with the cops, FTC and the courts.

If you want to lose weight - go to WW or JC or your Mom or your husband or whomever can help can control over 1) your food intake 2) lack of exercise.

Not speaking out of school, lost 80 lbs once. No plan, no "diet", just Jamba Juice instead of McDonald's for lunch and started playing ice hockey again. 1 year later, 80 lbs less.

Don't listen to these hucksters, do what you know you need to do - eat well, exercise, and get rid of stress (without chocolate!)..

A fool and his money will be soon parted. This old bit of knowledge applies to the idiots that buy Kevin's garbage.

It is really amazing that Kevin has cures for everything, yet he never tells you what they are. What a scammer.

A fool and his money will be soon parted. This old bit of knowledge applies to the idiots that buy Kevin's garbage.

It is really amazing that Kevin has cures for everything, yet he never tells you what they are. What a scammer.

I am glad the FTC is going after him. All of his "natural cures" are false claims and have turned people away from scientifically proven treatments that could have help them. I know Americans love a good conspiracy theory, but he should not be allowed to spread his lies on TV to make money for himself.

UMM I LIKE HOW THAT THEY LEAVE OUT HE IS A CONVICTED FELON

I bought the book, fool that I was, and, when I 'skimmed' it and saw the foolishness of it, I returned the book for a refund. However, I was not reimbursed for the initial shipping charge of some outrageous amount of close to $20.00, and, I had to pay for postage to return the books. Total and complete scam!!!!!!

Kevin is being so vigorously pursued because he is a repeat offender. And BTW, his "DIEt" requires the use of pharmaceuticals.

This is disgusting! Even mobidly obese people are given 1,000-1,500 calories a day. If you were to cut down that much, then yes, you would lose some weight. You're body is buring off the stored fat. But, you're also messing up your metabolism. And when you finally start eating 'normal' again, you're going to gain more weight than what you had just lost. It happens to lots of people every day doing traditional diets. Moderation and exercise are the keys to weight loss. And a real lifestyle change is the only way to keep it off.

That guy has a profile on match.com in Los Angeles. He uses the photo from his Natural Cures book for his main profile photo. He's been on there for years, trolling.

500 calories a day? We probably breathe that many in just driving by fast-food outlets.

I have sold this book as an at home agent for about 2 years. I also purchased one of his books (waste of money). Everytime someone would call to order I wanted to tell them not to waste their money. If it were not for my company recording the calls I would have done so. The book just gives you more suggestions on other things to get (they will be hard to find)to lose weight. He is just preying on a vulnerable part of society.

Let's be honest, who's more crazy, Kevin Trudeau or the people who pay for his products?

I think Kevin enjoys the attention and being talked about... whether it's positive or not, he's getting more than 15 minutes! Sad,huh?

I read it, too much to do, but we do need to get the FAT out of our diets one way or another. Funny how the best tasting foods are the ones that cause us to weigh the most?

For anybody questioning why they're going after Kevin Trudeau, sit down in front of the TV one day and watch one of his infomercials. He touts his ideas as FACT, rather than some crackpot whose ideas contradict well-established medical findings. The reason "they" don't want you to know about this is because "they" know it's misleading and potentially harmful.

Shame, Mr. Trudeau, needing to prey on the easily influenced and undereducated with pathetically cheesy yet dangerously erroneous "advertising"

I purchased his first book with very high hopes, however, after reading it, I was disappointed. When I expressed my feelings on his website, his first reaction was to offer me a free trial to his website. He is ALL ABOUT THE MONEY. I have no faith and do not believe anything he says. HE IS A FRAUD!

fever blisters! sounds like many toxins were on there way out. I believe one thing in his book and that is chimps are 10 times stronger than a man. They move thier bodies every day. Hanging and swinging makes there ligaments strong. Science & technology is great but not when it comes to food. If chimps could read food labels they would drop the bag of dorritos and run back to the jungle. Bin Laden is a chimp.

I benefitted greatly from "Natural Cures They Don't Want You to Know About." This is another David and Goliath scenario, Kevin vs. FDA. This article is representative of the FDA, out to get anybody who questions them. Kevin cares about health issues, FDA does not care about people OR health, only about aiding and abetting Big Pharma and the Food Industry. Don't give in, Kevin.

I was very disappointed with the book, most of the so-called remedies in the book are bogus. This is the same guy who helped sell the Atkins diet claiming that he lost a bunch of weight on that, now he's claiming the weight loss on something in his book.

I read his book at the library. His "cure" is injections of human chorionic gonodotropin, which is a prescription drug derived from the urine of pregnant women. Yep. DAILY injections. Plus the "optional" program which contains advice like a 500 calorie diet, 15 enemas the first month, 1 hour of exercise a day, etc. etc. etc.
The guy is a con artist, pure and simple.

I fell for this scam and was furious when I got the book and all the "crap" it handed out. If you had millons in you pocket you'd be able to do the insane things he does. I wrote to them after reading 1/2 the book. All it is is advertising for others and you have to pay a fee to get the information. I was crazy mad with this bliko.

It's people's desire for that quick fix or magic bullet that keeps Trudeau (and others like him) in business. The magic bullet doesn't exist, but that doesn't keep people from hoping that the next weight loss "cure" will finally be the one.

I find it ironic that Trudeau's supporters use a straw man argument to denigrate Trudeau's critics as being shills for the pharmaceutical companies, when Trudeau's own diet plan asks people to undergo 1 month of daily injections of a hormone that is available only by prescription (HCG, as Middle-aged guy mentions).

As a health care provider, I was recently approached by a patient asking me to help her undergo the Trudeau plan. Knowing nothing about Trudeau beforehand, I was appalled as I reviewed the plan at the pseudo-science being used to support Trudeau's claims. There really is no objective basis for claiming that HCG injections and every-other-day colonics are helpful for weight loss. If anything, this kind of thing might actually be harmful for some people, and I told the woman so.

I'm sure I'm going to be accused of being a big-pharma patsy, though I do feel obligated to point out the Trudeau supporters' snide references to erectile dysfunction meds as another straw man argument, as those meds really have no specific role in weight loss. For what it's worth, I rarely write prescriptions for weight-loss meds, whereas I _do_ discuss diet and exercise with multiple patients on most days. Changing your lifestyle is still the way to go; this means making long-term changes in diet and exercise, rather than expecting a 30-90 day program to offer a permanant cure for being overweight.

I fell for this scam and was furious when I got the book and all the "crap" it handed out. If you had millons in you pocket you'd be able to do the insane things he does. I wrote to them after reading 1/2 the book. All it is is advertising for others and you have to pay a fee to get the information. I was crazy mad with this bliko.

I like Kevin. I think he sold enough books to walk away a long time ago and be VERY comfortable. the fact that he continues to press on in spite of these very serious legal precedings means 1 of 2 things; He is REALLY greedy or he actually belives what he is saying. In any case this is a deeper issue. this is an issue of free speech and government interfering with our liberty to take advice that is in no way harmful. federal regualations should not be laws! ron paul 2008

eat healthy, excersize, die anyway

I don't think is does any good to bash this guy on this forum. The people that are stupid enough to buy his products are proably not able to read anyway.

Never read his book. However, having worked at a vitamin company I know that the government does not want you to have natural cures. If everyone knew that they could grow a plant that would heal an ailment they would not make any money in taxes. The pharmaceutical industry is set up to help you get through your sickness but never heal you completely. For example, if you have a headache and a white willow tree you could just go get some of the bark and eat it. It turns into aspirin after your stomach and does not cause the problems some people have with aspirin.

People who haven't tried this program should not be able to submit an opinion, because you no not the truth. I have tried it, and at 46 years old I can honestly say I am a better man physically, energy level, and it allows me to think more clearly just ask my fiance' who has no complaints. We need more men and women who are willing to fight people/companies in power and I for one support Kevin and others like him when they fight for all of us to find the truths. The truth is be prepared to spend all your hard earn retirement money on doctors and pills if you plan on retiring in this country of ours.

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