Surprise! Wife's face used in Facebook singles ad
Posted: Tuesday, July 28 2009 at 05:00 am CT by Bob Sullivan
"Hey Peter," the ad said. "Hot singles are waiting for you!!" He might have dismissed the advertisement, which appeared on his Facebook page, but for one thing.
The woman pictured in the ad was his wife.
The Lynchburg, Va., man had no doubts that his marriage was a happy one, so he figured some other kind of mischief must be at play. There was: privacy mischief.
A brief investigation uncovered this uncomfortable truth: Cheryl Smith's picture had been swooped up by a company advertising with the social media giant and used to generate an advertisement. She had no idea her image could be used that way, and until her husband spotted the ad, she was unaware that she'd become a model for an online dating company.
"Fortunately, he has a sense of humor. Otherwise it could have played out very differently," Smith, 44, said.
Facebook has a long and tortured history of attempting highly targeted advertising by mining data and usage habits from users. In 2007, the site began tracking user purchases and sharing the information with other Facebook users. After a protest, the practice was quickly abandoned. More recently, a flap over changes to Facebook's terms of service led to an online eruption, and another reversal.
In this case, first spotted by Smith on July 13, Facebook blames the incident on the third-party company, which it says was violating its policies.
"The ads that spooked people were from rogue networks that have been dealt with," said spokesman Barry Schnitt. "The ads were removed, some ad networks were banned from Facebook, and developers were warned."
Schnitt wouldn't reveal what company created the Smith ad, but said it had received a warning.
Focus on privacy settings
The Smith incident, which got some traction on blogs and first attracted mass media attention last week from CNBC.com, has again focused attention on Facebook's privacy settings. A hard-to-spot toggle switch now in Facebook users’ settings page grants the firm, by default, permission to use consumers' information in advertisements to their friends. Users who want out of the arrangement must manually switch the setting, called "Appearance in Facebook Ads," to "No One."
But even if her toggle were set correctly, Smith wouldn't have been able to prevent her brief stint as a dating site model, Schnitt said. The toggle only control special “social” ads that are directly under Facebook's control. These ads essentially rebroadcast items that users have already agreed to place on their public wall space. The most common social ad takes this format: "Bob has recently become a fan of msnbc.com's Elkhart Project. Do you want to become a fan?" Those ads have been on the site for about a year, according to Facebook.
But ads that appear in third-party applications, or in other places on the site, aren't governed by the toggle, Schnitt said. That means users who are concerned about the Schnitt incident shouldn’t bother changing their settings.
Schnitt agreed the Smith advertisement was disturbing, and said the company took it down as quickly as possible. While another “rogue” third party could pull a similar stunt, he said the firm is “aggressively enforcing” its terms and conditions with advertisers. The site will not permit any ads that mislead consumers or misuse user data or photos.
“We’re not going to let people misuse the Facebook platform,” he said.
Free comes at a cost
The company is trying to walk a fine line between creating relevant ads, while avoiding ads that are spook or anger its users.
"This is absolutely new territory. There aren't long established policies and procedures for this. So we're going to have to continue to educate people about it," he said.
Ironically, Smith -- who runs CultureSmithConsulting.com, where she is blogging about the experience – gives advice on social media for a living. She thinks these kinds of incidents are simply part of life for consumers who use "free" Internet sites.
"The fact that it's free, meaning it comes at no financial cost, doesn't mean there aren't other costs associated with it," she said. "This is one of those potential costs."
That's why consumers need to focus extra attention on privacy settings for all free sites they use. It's difficult, if not impossible, to control what information a company may grant to third parties, and whether or not those third parties will follow agree-upon rules.
RED TAPE WRESTLING TIPS
If you still want to change the privacy toggle and prevent your actions on Facebook from appearing in ads to other users, follow this click trail: Settings=>Privacy=>News Feed and Wall=>Facebook Ads. Then select "No one."
Facebook says consumers who think ads are invasive ads should either click on the thumbs down arrow near the ad, or click "report this" and tap out a complaint.
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W ehave got to stand behind our president, I dod not vote for him, but he is now or President and we have to give him support unless he proves he is not deserving. So far I think he is trying very hard, perhaps a few things he got wrong. But last time I looked nobody was perfect, so give him a little rope, he will help fix it or he will hang himself.
We are in alot more trouble than miost think, We have states now like my own, Alabama. The Alabama Appraisal Board Staff leader, has committed Fraud by her own definition. Govenor Bob Riley decided it was not important to appoint a director that knew anything about appraising, so he appointed the secretary, And when I wrote to him, and told him aobut the problem , he wrote back said he was forwarding the letter to the director of the appraisal board. Now that is like saying ok let the catr handle the problems that an mice have.. Appraisers believe it or not are for the most part honest hard working people that try and do a good job. But since we do not weven have an association, Jeff Sessions and the boys said heylets blame the appraisers for this. So he lead the charge, now the government is involved in the appraisal business, YOU are TOO STUPID according to Jeff Sessions to choose an appraiser, YOUR LENDER is too stupid according to Jess Sessions to pick an appraiser, So Jeff and the boys said lets make a new rulke a middleman has to be involved. AND oh yeah they have to rotate them, IT does not matter who does the best job or works the hardest , they have to be rotateds, and since we are noting going ot pay them the appraisers will have to cut their fee, I got an order for AN FHA appraiser and the fee was $228, Now I make 60% of the fee and my company make the other, So for $136 minus my gas and 1 hour driving time round trip, AND the Middle man tha Jeff Sessions has developed , charges the client around $450 and makes about the same total fee for a phone call.
SO I am staring www.SouthlandAppraisersUnion.com , we have to get together. So stand up , or just sit there and say,oh my goodness this is not fair. If I have ot go alone I iwll , but I need your inout and the things that have happened to you as appraisers or people woith appraiser issues
josh porter (Sent Sep 14, 2009 8:18:52 PM)
the number is 58 Billion dollars since the first of the year in unfair bank charges and in my view and opinion Regions leads the pack, they run the largest check first, time means nothing anymore. I wrote payments for 7 items and latert that day I thought well I wonder if there is enough to pay this larger bill. So I went on to see if it would pay it. thinking if there is not enough money they will not pay it. Regions paiod it and then ran it trhough first and bounce the 6 items all for less than $30 and cahreged me $35 per check,
LOOK FOR RegionsLawsuit.COM coming soon, and I need your stories , the real ones , there is plenty of truth to make the case, President OBAMA has forgiven the banks for millions but ole Joe Suuckatelli that refused to be ripped off by a cell phone, Boy his credit is ruined.. Version was the culprit in that on..
josh porter (Sent Sep 14, 2009 8:01:50 PM)
And the simplest solution to "problems" like these is JUST DON'T USE THE WASTE OF TIME SITES.
If you want to keep in touch with your friends, call them or e-mail them.
Boneheads (Sent Aug 3, 2009 3:54:00 AM)
Facebook, Twitter, and other "Web 2.0" sites are nothing more than major time sucks.
Heywood Jablowme (Sent Jul 31, 2009 11:00:51 AM)
FB hits new low!
They have disabled the ability to modify the settings. When going to change "Facebook Ads" settings there is now a popup that says "Worried about privacy? Your photos are safe. There have been misleading rumors ...." Not mentioning the FACT that Cheryl Smith's picture WAS USED, contrary to the pop-up statement, her photo was NOT safe!
And the kicker, the pop-up disables any opportunity to change settings, instead you have links to a blog to tell you there is not a problem, but the ABILITY TO CHANGE SETTINGS HAS BEEN DISABLED.
Allen, Lynchburg, VA (Sent Jul 29, 2009 10:20:08 PM)
"That means users who are concerned about the Schnitt incident shouldn’t bother changing their settings." Doesn't he mean "Smith" incident?
Where's a good editor when you need one?!
A.Geo, Cola, SC (Sent Jul 29, 2009 2:26:17 PM)
You could also use Firefox with Adblock. It gets rid of all of the ads on the right column.
Tim Martin, Lincoln, NE (Sent Jul 29, 2009 1:48:22 PM)
Things change pretty fast on the interwebs...
http://www.allfacebook.com/2009/07/facebook-announces-new-ad-policy-which-eliminates-user-data-from-third-party-networks/
Mike Mueller (Sent Jul 29, 2009 12:17:16 PM)
Jimmy Shade (above) said it all.
Sandy, Columbus, OH (Sent Jul 29, 2009 11:36:16 AM)
This too happened to our family. It began in June 2009. My wife was/is a Hot single. (Of course I clicked on it, I think she's hot too!) Yes, I have screenprints, and yes I complained to facebook. I actually had to add the application before I could file a complaint with facebook. They did not have a a vehicle for complaining about misuse without adding the application first.
The third party app that was responsible in our case was something like zuist.com, but I don't seem to see it available any longer. (Of course I removed it from my apps as soon as I finished my complaint, and although facebook stores my history for its benefit, it would not likely share it with me for my benefit.)
We have had the third party apps info set to 'no one' for all of 2009.
Wes - Seattle, WA (Sent Jul 29, 2009 10:14:50 AM)
I'm a single Caucasian female and I am so annoyed with the constant barrage of dating ads I get, and not just the match.com stuff, but the "Meet Black singles!" and "Meet christain single men." because I'm Pagan for one, and 2., I don't date Black men (sorry, just don't & my black friends don't mind) but yet I'm barraged with the ads every day. Yes, I click that I find the ads offensive but since there's only 3 ads they cycle through, they just keep coming back up.
Also, I ratcheted down my permissions for everything to just my friends only. I also go through the permissions for the applications and delete them to disconnect them. Oh well if I lose my "What M&M color are you?" results. And I'm not a fan of every dang thing out there either. And I don't post every mundane moment of my life either.
Lisa, Metro DC (Sent Jul 29, 2009 9:53:48 AM)
They took a picture i had of my 4 month old daughter and advertised it as a 'hot single'. There is no limit...absolutely no limit!!!!
New York, New York (Sent Jul 29, 2009 9:41:55 AM)
I'm careful with anything I send out to the internet as I know anything I say or show may be used in an undesirable fashion. I know my friends' names - they probably know mine. If I recognize a name on facebook I can initiate contact and then share pictures and what-not through email. Here still, caution is prudent. What I would post on facebook is a picture of something I feel reflects the person that I am. Personal information can be shared through email and facebook can be used for basic chitchat. I just reconnect with my best friend whom I have not heard from in years, it is unlikely I would have found him this easily otherwise. It's too bad people have abuse other people like this for money.
Regal the Cat (Sent Jul 29, 2009 9:34:37 AM)
I chalked it up to Facebook's being a free site and thought it rather amusing when my own profile photo was shown to me as a possible match, but when my friend's eight-month-old daughter's photo popped up as a hot chick in the area, now that was just beyond the pale, sorry.
David Luff (Sent Jul 29, 2009 8:19:17 AM)
I love how you have to "sign" the waver to activate your account about posting photos that aren't copyrighted. But where is the protection for the public? Pictures of ourselves, family and friends that we post are not safe from being used in adds. Even though we took the picture, we don't get credit for it. And we certianly aren't getting paid a photogrephers fee. It's not only an invasion of privacy. It's also called stealing!
Jennifer Kelly York, PA (Sent Jul 29, 2009 8:00:05 AM)
I tried to change the setting listed and Facebook has removed that option. It just says "Worried about privacy? Your photos are safe.
There have been misleading rumors recently about the use of your photos in ads. Don't believe them. These rumors were related to third-party applications, and not ads shown by Facebook. Get the whole story at the Facebook Blog, or check out the Help Center."
Is it resolved?? hmmm
Deb, Spokane, Washington (Sent Jul 29, 2009 5:05:53 AM)
"Why can't I SHARE this story on facebook?! Ha! love it adam! Great question. I just cut and paste the bottom message with instructions to change privacy settings and put it as my status so all my friends could be warned.
Allie, Minnesota (Sent Jul 29, 2009 1:17:34 AM)
This is nothing new, folks. Its been happening for years. One time on spring break, I kicked some sand in some nerd's face. I DIDN'T notice the comic artist taking in some rays a few towels a day. Next thing I know, I am on the back cover of every magazine in America. I've spent the last 60 years trying to explain to people that skinny dude never showed up later to punch me out.
Haley Barbour, Jackson, MS (Sent Jul 29, 2009 12:05:43 AM)
Um - "responding to dummies" - here's the difference: ON THIS SITE WE'RE ANONYMOUS. On your social networking site, you're not. That you haven't figured this out demonstrates the brilliant minds out there posting their personal information. Dunce.
Jack, Detroit, MI (Sent Jul 28, 2009 11:10:18 PM)
First of all, you can block all those ads with a Firefox plugin. Secondly, 'your' wife's picture is only displaying to you, not to everybody else. Do we really think everybody else will be that interested in that picture? No.
If you don't like social networks, please don't use them. No need to claim people who do use them need to "get a life". It's really pretty obnoxious to say that to people you don't really know. If you do use them, understand that nothing is private on the internet.
As far as I'm concerned, Facebook can use my picture wherever they want. I probably won't see it, and I didn't get enough attention as a child, anyway. :-)
Trish, Colorado (Sent Jul 28, 2009 9:47:47 PM)
Not only is this an issue, but Facebook contracts to Zynga for some games available through their site (such as Mafia Wars, Street Racing, Special Forces, etc). Embedded in these web based games are ads, a lot of which contain trojan horse viruses. The games themselves are fine, I think (I play some of them on another social networking site.). The advertisements seem to be the culprits. They say to report activity like this, but the reports either go unresolved or ignored.
Andy, Silver Springs, NV (Sent Jul 28, 2009 9:00:55 PM)
This is exactly what i feared. When I moved across the country, one of my closest friends insisted I join FB to stay in touch. I would have passed on the experience if she wasn't so sweet. Now, I have a past (looney tune) stalker contacting me via FB. Not good.
Pompoko, Los Angeles (Sent Jul 28, 2009 8:04:09 PM)
to everyone that says something like if you use these sites your a loser or get a real life or something like that I would just like to say that the reason I have facebook and myspace is because I dont live anywhere near my family. This way I can keep in touch and my family can see pics of me and my son (who they still havent met) I dont spend all my time on there just a few minutes a day (maybe) so how bout you get off your computer (your obviously sitting there reading articles that apparently dont pertain to you (waste of time anyone???) and go outside into the 100+ degree weather and do whatever it is your supposed to do to have a life
becca, bremerton, wa (Sent Jul 28, 2009 7:52:52 PM)
First off, if you don't use Facebook, why even comment here. Directly from Facebook via the "click trail":
Worried about privacy? Your photos are safe.
There have been misleading rumors recently about Facebook using your photos in ads. Don't believe them. These rumors were related to third-party applications, and not ads shown by Facebook. Get the whole story at the Facebook Blog, or check out the Help Center.
You can see that the guy was clearly on one of those quiz apps and clearly they use your friends pics. This story is completely blown out of proportion and the information provided is pretty worthless (sorry Bob). Way to get people all fired up for no reason.
Plesha, Madison, WI (Sent Jul 28, 2009 7:35:01 PM)
what cracks me up is that people are complaining about posting every little thing they are doing in their "status line".. when its not mandatory!!! you don't have to add pics, you don't have to post status changes, or put any real info about yourself other than your email address!!
rae s., chicago, il (Sent Jul 28, 2009 7:00:36 PM)
Yep - much better things to do than to "virtually socialize" - and by the way, your photos are not safe. I just Googled a friend's name and their facebook home page came up, and guess what... right click as "Save Picture As" and there you go.
Patrick Lee, Littleton CO (Sent Jul 28, 2009 6:53:38 PM)
"HOT SINGLES" There words not mine!! I love all these sites that do this telling me what I should find attractive
Harry (Sent Jul 28, 2009 6:53:36 PM)
oh, come on seriously? these ads have been around as long as facebook itself, just wait 2 years and a news network will pick it up. ... ugh.
Tony (Sent Jul 28, 2009 6:46:37 PM)
this is another big lie, they knew what was going on they didn't care till people complained. You have to be an idiot to believe these companies BS. They are all like this, these are like trial balloons if they had good buzz on it, it would have become a fad thing and everyone (without a brain) would be texting each other about the viagra ad they saw their friend in. Have fun on these worthless sites, you'll never catch me wasting my valuable life on it.
yeah right? (Sent Jul 28, 2009 6:46:32 PM)
I recently found out through the grapevine that my pioture was used on facebook with out my permission and I am not a memeber ,I was always under the impression that , that is against the law , isn't that true
C Raposo (Sent Jul 28, 2009 6:41:15 PM)
This is exactly the reason why I refuse to go to ANY website that requires me to "join" it in order to see the content. I will NOT join "Facebook", "MySpace", "Twitter" or anything else that requires me to join to see the content of others. If someone sends me a "friend" request or a link to website on one of these services, I delete it...and if I know them well enough, I send them a private email explaining why I won't be able to see their content.
There are too many ways to have information misused on these sites...and somehow I'll manage to get through life without a huge list of "friends" on a stupid website.
ColoMtnWoman (Sent Jul 28, 2009 5:58:03 PM)
He could totally score with that chick. It's almost guaranteed she'll like him.
Carlton Houston (Sent Jul 28, 2009 5:54:53 PM)
A friend told me that my profile pic ended up in a singles ad, and I've been happily married for almost 19 years. I really do not like FB using my image without my permission. Shame on them!
Jim Donut, Chicago, IL (Sent Jul 28, 2009 5:51:36 PM)
Do we really need to be so "Up to the Minute" with every aspect of our lives? This addiction also creates a problem in people, they forget how to intreact "IRL". Is this the future? We all sit in front of our glowing screens terrified to go outside. This country really needs to WAKE THE F UP!
Get Real (Sent Jul 28, 2009 5:14:02 PM)
Hey Misanthropic. I'd love to join your group. Where do I send my pictures?
Hey Unjustified. You should really review the things you keep in your nightstand... wow.
J.P. Sarte (Sent Jul 28, 2009 5:04:40 PM)
yea its free so get over it she should be happy they used her face thats mean they like her ,,its not like she was in playboy are anything
juan riuvera (Sent Jul 28, 2009 4:55:08 PM)
yo i dont know what we talking bout
allk (Sent Jul 28, 2009 4:36:33 PM)
PLEASE LEARN TO READ THE ARTICLE!
The Facebook ad toggle has nothing to with third-party advertisers illegally abusing privacy rights. Changing the ad toggle would not have affected anything in the story.
Again, the toggle is IRRELEVANT to this blatant and illegal misuse of photos.
Ted, San Diego, CA (Sent Jul 28, 2009 4:30:44 PM)
And that's why facebook sucks LOL...
plain and boring...
Kittie (Sent Jul 28, 2009 4:08:11 PM)
"The company is trying to walk a fine line between creating relevant ads, while avoiding ads that are spook or anger its users."
Um... please get an editor... a first grader could catch that one.
Jane Doe (Sent Jul 28, 2009 4:07:11 PM)
whats weird to me is she tweeted on my page O.o
jddda (Sent Jul 28, 2009 3:59:17 PM)
It amazes me how many people are on My Space, Facebook and other websites with real pix of themselves, their real addresses and names and then are surprised when stuff like this happens. Faceback said they own any pix you put on the site. No thank you.
Candylyn East Coast USA (Sent Jul 28, 2009 3:57:30 PM)
I belong to an anti-social networking group. It's really cool - we don't have any websites or meetings and nobody cares how many "friends" we have registered.
Misanthropic in Minneapolis (Sent Jul 28, 2009 3:49:58 PM)
Privacy. Whatever. Social networking sites are valuable and do provide quick access to pertinent information and allows for sharing of events and mobilization of a community to action... and by posting this message, MSNBC now has my email address... so... yeah. "Remember me? (We'll keep it private)"
pella kentucky (Sent Jul 28, 2009 3:45:46 PM)
OMG this story is weeks old and Facebook is already trying to work this out.
Jim, Pittsburgh (Sent Jul 28, 2009 3:33:01 PM)
I have long been an opponent of Facebook and social paste pages. I agree with one other writer "GET OVER IT". YOU HAVE TO BE A FOOL TO POST PICTURES OF YOURSELF AND OR YOUR FAMILY AND EXPECT NO REPRECUSSIONS.
I will always maintain a low profile when it comes to the internet simply because I do not have time for all this social stuff nor do I have time to repair an identity theft. FOOLISH BEHAVIOR GENERATES FOOLISH CONSEQUENCES!!! Article is of no surprise to me at all.
Henry (Sent Jul 28, 2009 3:22:31 PM)
Why can't I "SHARE" this story on FaceBook?
adam bertucci (Sent Jul 28, 2009 3:22:23 PM)
our group got this sent around. It shows you how to remove that:
Facebook has agreed to let third party advertisers use your posted pictures without your permission. Click on SETTINGS up at the top where you see the log out link. Select PRIVACY. Then select NEWS FEEDS AND WALL. Next select the tab that reads FACE BOOK ADS. There is a drop down box, select NO ONE. Then SAVE your changes. (REPOST to let your friends know!)
Freight88.com, Yarmouth MA (Sent Jul 28, 2009 3:12:05 PM)
"First off may I start saying. Yes corporations are bad and Capitalism sucks. But we are hopeless slaves to them."
Capitalism only sucks for the losers of society.
Andy, Ocala FL (Sent Jul 28, 2009 3:05:37 PM)
internet is for 2 things, passing time at work and looking stuff up.. ppl who use facebook and myspace need to get a real life.
eman, Albany Ny (Sent Jul 28, 2009 3:05:09 PM)
Regarding the copyright issue - I too am a professional photographer. The difference here is that you are willingly posting the photos to a sharing site. Unless you have the photo watermarked that it is copyrighted, than this is different than the automatic copyright when the photo is snapped. That is why we all post the copyright information on our websites.
Dan B, Montana (Sent Jul 28, 2009 3:00:35 PM)
Seriously, it's not like any of us are paying to use Facebook.
Pay a subscription fee, and then complain about privacy issues.
John, Columbus Ohio (Sent Jul 28, 2009 2:59:15 PM)
Come on people, it's free. Cut them a little slack and also READ THE FINE PRINT. Remember that "free" costs somebody somewhere some money. And said money is typically generated by advertising streams.
And Holly, what chip *did* you select to stuff your face with? We still want to know.
Chuck, MPLS MN (Sent Jul 28, 2009 2:58:09 PM)
Good for you Holly! Just this week I deleted all the people from my past who I'm really not interested in keeping up with. I'm down to 52 "friends" who are just family and a few friends from college who I actually want to keep in touch with. The lack of drama is awesome!
Ashley (Sent Jul 28, 2009 2:47:10 PM)
Hey everyone! I am on vacation & will be gone for 2 weeks. See all my nice stuff in my photos. My car keys are in the drawer by the garage. Its ready for the taking....at least until I get back. You should be able to get quite a bit of my things in the car, but you still want to bring a van or truck for my new flat screen & stereo system I bragged about. You can tell that I have a dog, but luckily I said that we had to put him in the kennel while we were gone so you don't have to worry about him. Anyways, I have to go as my ride to the airport is here. Don't forget to wipe your shoes before you come in my house.
unjustified (Sent Jul 28, 2009 2:45:43 PM)
There was an U.S. family that posted a family photo to friends and somehow ended up as advertisement in a former read block country.
Monique, NM, USA (Sent Jul 28, 2009 2:23:35 PM)
WHen you grant "permission" for those third party apps to access your profiles, there's no telling what other companies are affiliated with it. Take down the apps. Block them. It can reduce access to your profiles. No, this is not a fail-safe.
The following info is per Facebook. It is listed at #10 under Statement of Rights and Responsibilities Date of Last Revision: May 1, 2009
http://www.facebook.com/notes_cheatsheet.php#/terms.php?ref=pf
#10 About Advertisements on Facebook
Our goal is to deliver ads that are not only valuable to advertisers, but also valuable to you. In order to do that, you agree to the following:
1. You can use your privacy settings to limit how your name and profile picture may be associated with commercial or sponsored content. You give us permission to use your name and profile picture in connection with that content, subject to the limits you place.
2. We do not give your content to advertisers.
3. You understand that we may not always identify paid services and communications as such.
Soooo, yes. I think they've covered their bases.
Additionally, I created a short tutorial on how to access and manage the "permission". I will post it in its entirety. Sometimes the task can be daunting to new users.
Opt Out Instructions
1. Click on SETTINGS up at the top (by the Log out link).
2. Select Privacy.
3. Select NEWSFEEDS and WALL.
4. Select the tab that reads FACEBOOK ADS. (If you are using Firefox, you may have to open this in IE for it to show.)
5. From the drop down box, change the information to NO ONE.
6. Then SAVE your changes.
Please REPOST or SHARE this to make everyone aware of this option.
FaceBook has enabled me to contact friends from the past, and it has been incredibly useful; I run a group from my old high school, and it's very important to continue to maintain some sort of privacy; especially for those of us who prefer the security. Many of us do feel that Facebook has not "worked out the bugs" quickly enough.
If I think of anything more that can help, or vice versa, please post to me. Additionally, Cheryl Smith has a post in her blog [see comments above from Cheryl Smith (Sent Jul 28, 2009 8:49:34 AM)]. Please read this as well so you may know how to report "rogue" ads. http://www.culturesmithconsulting.com/facebook-asks-for-help/
Thanks so much for reading this.
Joye, Chapel Hill, NC (Sent Jul 28, 2009 1:55:05 PM)
The social networking sites are pushing the boundaries of what is acceptable. Facebook will tell you this is perfectly acceptable, but I think it is slimy.
If you want step by step instructions to remove yourself from their ads go here:
http://www.280group.com/blog/?p=595
Brian Lawley Los Gatos, CA (Sent Jul 28, 2009 1:53:22 PM)
I got the same thing way back on June 25th, when my spouse showed up one a dating site. I mean why don't they use single people??? Anyway, I fixed my account and show did she . . .
Anthony Peterson (Sent Jul 28, 2009 1:51:53 PM)
The option to turn this feature has definitely been removed. Nothing but the notice on the page.
Tina, DC (Sent Jul 28, 2009 1:48:18 PM)
Zachary Davis makes the comment that photos on social networking sites are not copyright protected. That is NOT TRUE. All photos, and anything created, for that matter, are copyright protected the moment the creator captures the photo. I am a professional photographer, and know that there are many misconceptions about this fact. US Copyright law protects the creator from the moment the art is created.
Now, the work may not be registered with the copyright office, and that can change factors involving litigation and the pursuit of legal fees, but it does not change the fact that, unless there is a written agreement transferring the ©, it belongs to the owner (creator).
There could potentially be language in the Facebook small print assigning copyright, but to my knowledge, there is not. Without a legal reassignment of copyright OR a license for use, it is illegal to reproduce/use most everything on the web, though, obviously, it does not halt its occurrence.
jeff, Richmond, Va (Sent Jul 28, 2009 1:46:03 PM)
So much drama is linked to facebook. Im deleting mine this week because I no longer feel the need to be rank and file with a junior high school mentality. Who cares what Im making for lunch? Does my choice of a BLT vs. ham and cheese impact your life, apart from possibly making your salivary glands produce? Ive dealt with more drama from this site due to misunderstandings and why having you commented on my status...etc. etc. I am 1 mile away from some of the world's most beautiful beaches, and the beautiful Pacific Ocean. Think I'll lay out in the sun instead of huddling up on a couch typing about what chip I selected to stuff my face with- pringles or cheese puffs.
Holly, Los Angeles, CA (Sent Jul 28, 2009 1:43:32 PM)
Yes the Internet is Just an illusion,once youve grasp that, the world will be an open place for you to explorer, not just behind a screen typing away and dying behind a false precint that you are somebody, which you arent.
ARCADIAN (Sent Jul 28, 2009 1:32:41 PM)
And lest we forget that if you think something will be kept private when you put it on a website, you're wrong. Once a pic or story or whatever is posted on a site, it becomes the property of that website company. Duh.
Diana, Fairfax, VA (Sent Jul 28, 2009 1:23:03 PM)
Get over it people. If you're going to put all your private info on a website then you better expect to be exploited for crying out loud. Being on the internet you have no expectation of privacy, are you really that naive? And just because you might have found your photo being used someplace else on FB you have no idea where else your photo may have been taken for misuse. Once this happened in our family everyone got busy and removed all personal family photos especially of our young children, it became apparent once we put info up on the net we no longer had control over its use. The reality of this foolish day to day personal update info became very apparent once the fun wore off, now we keep our private lives private, OFF THE INTERNET.
Earl Boswell, Seattle, WA (Sent Jul 28, 2009 12:55:32 PM)
I find it comical that some of you are stating that social networkers to get outside and get real lives. Look in the mirror, you're doing the same thing they are by posting responses to news stories online. A little retrospect may go a long way for some of you.
responding to dummies (Sent Jul 28, 2009 12:55:08 PM)
I find it comical that some of you are stating that social networkers to get outside and get real lives. Look in the mirror, you're doing the same thing they are by posting responses to news stories online. A little retrospect may go a long way for some of you.
responding to dummies (Sent Jul 28, 2009 12:55:07 PM)
First off may I start saying. Yes corporations are bad and Capitalism sucks. But we are hopeless slaves to them. So, why not have a sense of humor? Hell you put your face up there, or anywhere on the internet it is bound to be used by some one you wouldn't want using it. I would like to jump out of the system we live in but it is impossible at this point. So just laugh the next time you see your face advertising a steamy sorority (sorority misspelled in the ad I was in) and get on with filling out those stupid quizzes that sell your information to third parties. Oh and read the terms of service before you think about suing. They've got it all covered. ;)
C-note, Seattle (Sent Jul 28, 2009 12:45:15 PM)
At last some of you are waking up! Facebook is simply an illusion. No body really cares. When illusion infringes on the important and fundamental issues of human life it becomes an addiction that steals the essence of life - time. To devote so much of one’s time to an illusion is not a good thing in any aspect. Every minute you have wasted in such an illusion will become important when your minutes numbered. When the prognosis is dire you will pray to any god and make any deal for more minutes. Use what you have wisely for there are no deals to be made.
Ed (Sent Jul 28, 2009 12:34:47 PM)
I am not on face book anymore. I really didnt want all my info out there for everyone. I am still on myspace but only to keep track of bands I like and their tours.
I think people that spend too much time on social networks are losers that need to get a life...A real life.
any day now (Sent Jul 28, 2009 12:29:55 PM)
Thats why people are better off not on social websites. This seems to be happening way too much. If they are going to use my pic then they better pay me some money!!
www.EarningFreeMoney.com (Sent Jul 28, 2009 12:25:54 PM)
There is one way to make sure your photo does not appear anywhere on the internet - don't post it in the first place. Don't allow anyone to post it either.
Does It Matter (Sent Jul 28, 2009 12:13:36 PM)
Just for the record, this is not facebook making these ads. These are usually affiliate ads being made through facebook's advertising feature. Usually this is some individual making an ad on behalf of a dating company for a commission. Good money in this if you know what you are doing. These ads are the result of lazy affiliates using facebook pictures instead of copyright free pictures for their ads. But everyone should still know that any images you put on the net anywhere can be easily copied and used for whatever purpose the copier desires. It's as simple as rightclick and save. And facebook has no way of knowing where pictures come from unless there is a complaint.
Ryan Clark (Sent Jul 28, 2009 12:13:03 PM)
If they use your pic to sell services/stuff, then they are using you as a model and need to send you a check. I am most offended at the thought of my face being put to something that I would not endorse. I get that choice...at least I should!
Shari Evans, Longmont, CO (Sent Jul 28, 2009 12:11:57 PM)
I'm not someone who sues, but I'd sue if I found my photo on ANY ad at all! That is simply an invasion of my privacy and stealing.
Sparky O (Sent Jul 28, 2009 11:58:54 AM)
The message did not replace the option! The toggle to switch it off is just BELOW the message FB posted. Scroll buttons are handy dandy, aren't they folks?
BJ (Sent Jul 28, 2009 11:58:14 AM)
I am totally ok with them using my photo. I whole-heartedly endorse whatever product and/or service they are peddling.
Jason, San Diego (Sent Jul 28, 2009 11:57:39 AM)
To everyone complaining about people using pictures for ads.
It is not illegal for people to take someone's pictures off of a website if it is not a copyright protected picture, which on social networking sites, it is not copyright protected.
Because online sites that deal with social networking are still relatively new, there are no proper laws to regulate such practices. Last year, a teenage girl committed suicide because a boy she liked and his mother were harrassing her on Myspace. If they were to have harrassed her in person, they would be charged with 2nd or 3rd degree murder or involuntary manslaughter due to the effect of what they were telling her did to her mentality. But because it happened on Myspace and there were no laws covering social networking sites, no charges were filed.
If everyone wants to complain about these practices, don't complain on here. WRITE, WRITE, WRITE you congressmen and women to get these practices regulated under law.
Zachary Davis, Harrisburg, PA (Sent Jul 28, 2009 11:57:10 AM)
Winston has more important things to do than use social networks. Things like posting the 18th comment on an online news story about social networks. Which he doesn't use. Because he has more important things to do.
tompain, new york (Sent Jul 28, 2009 11:54:05 AM)
Social networking although a good idea on paper has proven to be the bane of most people's existence. I am not on Facebook its bad enough I am on MySpace. The reality is these are businesses with a technology that we the consumer as usual were told we needed. This is of course a fallacy, as with much of the technology out and about today. Technologies, the truly useful ones, should enhance your life, make a portion of it easier but be seamless in that it doesn't burden the user. As we have already noted Facebook is obviously a burden, generally useless, and not seamless. It has made itself out to be something you the consumer really need when in reality an email, a phone call, or visit with your friends would be more valuable and useful in maintaining close meaningful relationships. Facebook like many other social networking sites are based on the Ad revenue so its more of a driver for what they can get you to buy and the revenue generated by Ad clicks. Personnally I am tired of being bombarded with Ads on news sites, blogs, social networking sites, TV, radio, email, and those wonderful text based Ads.
When it comes to the privacy side of life I have noticed that people who generally hold their privacy appropriately around strangers and even with close personal friends and family start to ooze their entire life, habits, shopping trends, confidential information, photos and so on to the point of being well oversharing and too much information. Really I don't need to know the nitty gritty details of my friends' and families' day, books they purchased, let alone the type of car they own, or is this another way to drive the belief we need to keep up with the Joneses. I don't need to see slid shows of every picture ever taken. I don't need to know every detail of someone's day either, really I don't care if you feel guilty for having an egg mcmuffin for breakfast because well I probably had one too just didn't feel the need to detail that in a blog, tweet or a real conversation.
So back to my thought on technologies, has Facebook or any other technology within your grasp or you use on a day-to-day basis truly enhancing your life, making a portion of your life easier so you have more time to enjoy life, you know outside or around a table with your friends and a glass of wine, and is it seamless within your life, such that it doesn't interfer with or burden your life such as with Ads targetted to a dating community announcing your picture as being single when you're married?
Useful, enhances life, and is seamless with it.Facebook is not and neither is much else in the social networking department.
JimmyShade, Binghamton, NY (Sent Jul 28, 2009 11:53:48 AM)
They say they changed it, but a "hot singles" ad was created with my picture TODAY and my friend told me about it. So it's nice that they gave them a "warning" but apparently that didn't work. Nice of them to pass the buck though. Would be nice if they'd fix it!
Cherie, Killeen, TX (Sent Jul 28, 2009 11:35:31 AM)
Okay, that is really creepy! This is why I don't use apps on Facebook; I'm not okay with giving someone who I don't know complete access to my personal info for unspecified usage. Ick! And it could have been worse. What if the ad had been for a sexually explicit website (though a singles dating website is pretty bad if you are already in a committed relationship!)
bob in Someplace, Virginia (Sent Jul 28, 2009 11:18:21 AM)
I've had that happen- it said "Hot Singles" with my brother's picture. Gross. I've also seen pictures from people's blogs that I visit on FB. Scary.
Sara Strand, Superior, WI (Sent Jul 28, 2009 10:49:25 AM)
This is annoying. This is why I hate these big stupid corps who care about nothing but money. It should be a regulation that if one of these sites, or even other sites, add a new feature in the background, it should set to "OFF". Or better yet, the new changes or updates should not affect your current settings.
I mean, c'mon people, thats such a big loophole.
Why dont I open up a bank website, then after a week, create an option that publishes your personal info online, and set it to default "ON"... ???
Joe Blow (Sent Jul 28, 2009 10:47:03 AM)
Victims might also want to see a good personal injury lawyer. There is a a Tort called Appropriation which is committed if someone, without authorization, uses a person's name, likeness, voice, or identity, for commercial or inappropriate purposes [unless there is some newsworthiness to it].
Protect Your Privacy (Sent Jul 28, 2009 10:34:53 AM)
Just another reason not to use these social sites. Come on people, go outside and enjoy life, dont just sit and hide behind your PC. There is way too much in this world to miss, and it seems these people are missing it all.
Russ In CA. (Sent Jul 28, 2009 10:27:50 AM)
The option to do this has been removed. In it's place is this "notice" from Facebook:
Worried about privacy? Your photos are safe.
There have been misleading rumors recently about Facebook using your photos in ads. Don't believe them. These rumors were related to third-party applications, and not ads shown by Facebook. Get the whole story at the Facebook Blog, or check out the Help Center.
Anthony P (Sent Jul 28, 2009 10:21:06 AM)
Once you put your "Face" out there, it is there for the good AND the bad. There are too many people sharing way too much. Eventually, those people who don't have a Facebook, LinkedIn, or MySpace will be scrutinized negatively. Do we REALLY need to share so much with so many strangers???
G.Orwell - Oceania (Sent Jul 28, 2009 10:15:31 AM)
Let me get this straight - YOU TUBE blocks or takes down Videos if you use copy righted material,, but its OK, for face book to steal your photo, and use it however they want,, or any other company- for that matter and thats supposed to be OK ??? Don't think so !! Lawsuit coming !!
JetRanger (Sent Jul 28, 2009 9:57:08 AM)
I too had to let a friend know that her image was being used in an advertisement. I can't wait until people get smart and quit that malware of an excuse for a social website.
Allison, TX (Sent Jul 28, 2009 9:44:33 AM)
I can't believe that in this day and age of high tech wizardry we can't have some privacy assumed without having to go through such a process as to ensure it. I for one am sick of the "send this email to 10 of your friends....Blah Blah" crap and also every pop up that hits your IP with spyware and such. Let's face it, most of the email we get and send is crap forwarded back and forth. I am getting email forwarded to me I forwared 2-3 years ago. When was the last time we sat down and actually wrote a letter, using proper English language and grammar? Right! I thought so. So, in order to avoid all the stupid ridiculous and immature stuff I see on facebook from people with such boring lives, I have decided to deactivate my account within a week. I don't feel my life will be poorer, or that I will lose track from all my friends (the real ones, anyway) who actually communicate with me via Facebook. It is just a way for people to blah, blah, blah about essentially nothing. Life is short and serious, not too serious, but still serious enough that we should spend out time wiser than doing what we do on the net. The last thing I want is for some site to exploit my account for commercial purposes, or worse just because they think I haven't anything better t0 do.
Terry Kilpatrick (Sent Jul 28, 2009 9:43:02 AM)
I had this very same thing happen to me. An ad on Facebook was suggesting a "Hot Single" for me, which displayed a picture of my husband. Like the guy in the article, I also thought it was funny, but now I'm wondering who else's page showed an ad with my husband branded as a "Hot Single"? And how long before one shows up on my page with a picture of my uncle (who is a Facebook user)? EW!!!!!
Megan, Indiana (Sent Jul 28, 2009 9:40:26 AM)
Here is an interesting article about pictures being used by third party advertisers on Facebook.
Jennifer Sumpter, Dayton, OH (Sent Jul 28, 2009 9:40:11 AM)
Bob,
This is indeed uncharted territory, not only for social media companies like Facebook (and Twitter), but for social media users as well. The tools offer unprecedented opportunities to engage people for business and for fun. Your post will go a long way to help people further understand how to better protect themselves and their data.
Cheryl Smith (Sent Jul 28, 2009 8:49:34 AM)
So a company placed a blatantly false privacy-violating ad on facebook and they only received a warning.
I searched for the privacy setting mentioned in the article on my own fb profile, but it's just too deep to find.
Facebook doesn't have a clue about treating their own users properly.
j (Sent Jul 28, 2009 8:40:08 AM)
Found this, when I signed into my Facebook today, under the Privacy Settings:
Debunking Rumors about Advertising and Photos
by Barry Schnitt Friday, July 24, 2009 at 5:42pm
In the past couple of days, a rumor has begun spreading that claims we have changed our policies for third-party advertisers and the use of your photos. These rumors are false, and we have made no such change in our advertising policies.
If you see a Wall post or receive a message with the following language or something similar, it is this false rumor:
FACEBOOK has agreed to let third party advertisers use your posted pictures WITHOUT your permission.
The advertisements that started these rumors were not from Facebook but placed within applications by third parties. Those ads violated our policies by misusing profile photos, and we already required the removal of those deceptive ads from third-party applications before this rumor began spreading.
We are as concerned as many of you are about any potential threat to your experience on Facebook and the protection of your privacy. That's why we prohibit ads on Facebook Platform that cause a bad user experience, are misleading, or otherwise violate our policies. Along with removing ads, we've recently prohibited two entire advertising networks from providing services to applications on Facebook Platform because they were not compliant with our policies and failed to correct their practices.
We're committed to remaining vigilant in enforcing our policies to prevent bad ads from appearing on Facebook—whether served by us or a third party. But we also need your help. If you ever see a misleading ad or believe it violates our policies, report it to us.
If it's one of our ads, you can simply click the thumbs-down icon that appears above or below the ad to report it. If the ad is from a third-party application, click the "Report" link at the bottom of the page to report it to the developer and us.
How We Use Photos
We've run advertisements from our own advertising system for more than a year that let your friends know if you have a direct connection with a product or service, in the same way that your friends learn through your News Feed if you're connected with another friend or an organization's Facebook Page. For example, if one of your friends becomes a fan of a Page, you may see an ad, like the one below, with your friend's profile photo that indicates the action that friend has taken.
Joe, Bangor, Maine (Sent Jul 28, 2009 8:28:05 AM)
I followed your wrestling tip to prevent this on my account, but the setting isn't there. Instead there is a message from Facebook:
"There have been misleading rumors recently about Facebook using your photos in ads. Don't believe them. These rumors were related to third-party applications, and not ads shown by Facebook. Get the whole story at the Facebook Blog, or check out the Help Center."
John Doe, Seattle, Wash. (Sent Jul 28, 2009 8:20:12 AM)
Facebook is not the only place that is doing this sort of advertising. Myspace has similar ads. In the apps section, there are IQ quiz ads that harvest your top users, assign an IQ score to them and tell you that you've been challenged by these people who are always from your top 4 friends. This is misleading because in fact those people did not challenge you and the scores displayed are not their IQ scores or the results of a challenge or quiz they took. It is simply a pitiful sales attempt. I get angry everytime I see this.
Anthony, Houma, LA (Sent Jul 28, 2009 8:18:39 AM)
My husband and I also noticed both our photos were used for this on each others' pages. Apparently this third-party company would mine very targeted photos that you click on frequently in your friend's list. Glad to see that FB put a stop to it.
Amber C., Arizona (Sent Jul 28, 2009 7:52:04 AM)
Just another reason I dont twitter/myspace/facebook/meebo, etc.
First off, nobody should care that I'm on my way to the store for tomatoes, secondly, I have more important things to do.
Winston Smith, Oceania (Sent Jul 28, 2009 7:50:22 AM)
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